Case Study – Grosvenor Summer Party
Background
The Grosvenor Group sets out its stall as a forward thinking company by committing to investing in people and local communities. Mark Preston, Chief Executive of Grosvenor Group, said, “Our plan is to deepen our activity in those cities in which we have developed a presence… and which offer opportunities to improve properties and places to provide a positive impact on communities, neighbourhoods and cities.” This event was the epitome of that philosophy.
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Brief
The folks from Grosvenor asked for a classy, fun and sophisticated summer party to celebrate and thank the dedication of the staff (500 guests). A number of different concepts were discussed and “Quintessentially British” settled on as an appropriate reflection of the brief. Food stations were perfect for the number of guests and offered the best opportunity to showcase our traditional national dishes. It also offered the perfect vehicle for the informality and creativity we were looking for. We decided on these stations Seafood and Oyster Bar | Fish and Chip Shop | “from the grill” | Build your own Eton Mess
The Four Gables Touch
The event needed to be both visually stunning and delicious. We utilised chefs to freshly cook the food on each station to demand. Each station was highly decorated and the theme of each reflected in the apparel worn by the Four Gables staff. We also wanted to extend the concept to the drinks on offer. Quintessentially British and Victorian… it had to be gin (obviously enjoying a great British resurgence at the moment). So we approached our friends at Bombay Sapphire to help us create alcoholic and virgin cocktails for the occasion. These were very well received throughout the evening and with an array of bars the guests were never too far from refreshment!
