Curating Corporate Event Experiences for Ferrari
Planning a corporate event that truly impresses your guests is a bit like engineering a supercar. Every detail matters, timing is everything and from the outside it all needs to look elegant and effortless.
We are Four Gables, a luxury food experience and events company based in Surrey, we work with iconic brands across London and the South East to deliver bespoke corporate food and drink that feels considered, elevated and completely on brand.
Ferrari asked us to turn a five day, high profile test drive event into an unforgettable hospitality experience. Across 500 guests, a dolce vita inspired Italian menu that changed every single day and a rolling schedule of 1.5 hour test drive slots, our team delighted guests from the first Italian coffee buzz at 8am to the final “Ciao” at 6pm.
The brief: iconic corporate hospitality to match a luxury supercar brand
Ferrari UK chose Balcombe Place, a private country house in West Sussex, for their exclusive event. Over five days, guests drove the latest Ferrari models in this private, beautiful and scenic setting.
Ferrari asked us to create an Italian inspired corporate dining experience that felt as premium and finely tuned as the cars on the drive.
They chose Four Gables as their catering partner because of our track record in luxury food and drink for brand launches, client hospitality and high touch corporate events. As a Surrey based team working regularly in London and the South East, we understood the expectations of an iconic, global automotive brand and we aligned every plate, drink and mouthful with the Ferrari story.
Designing the guest journey: an Italian menu that evolved every day
Our head chef, Stephen Ferrari, led the culinary team and personally curated the Italian menu for this event. He focused on authenticity, luxury and style, with service that could adapt to constantly changing guest groups across the five days.
We started by mapping the guest journey. Most drivers arrived for registration, enjoyed coffee and a first look at the cars, completed their test drive and then relaxed in the house and grounds. We designed the food and drink to flow naturally around that timetable. Serving half indoors and half outdoors also meant the event could flex quickly if the British weather became less than Italian.
Here is a flavour of what we served:
Why brands choose us
The Ferrari Experience at Balcombe Place is just one example of how we approach corporate events for iconic brands across sectors including luxury goods, automotive, finance, technology and professional services. We regularly support:
Brand experience events and launches
Client hospitality at country house venues
Corporate away days and strategy sessions
Creative outdoor events
Staff celebrations, milestones and festive events
Plan your own unforgettable corporate event experience
Whether you are planning a driving experience, a national conference or an intimate leadership retreat, the Ferrari event at Balcombe Place shows what is possible when hospitality becomes a core part of your brand story.
Ready to talk about how Four Gables can elevate your next corporate event?
Photos by Four Gables Group